(BANGKOK,July 09,2009) Diageo has appointed New Media Edge to manage online media buying for its brands in Thailand including Benmore, Smirnoff and the Johnnie Walker labels.  Five agencies participated in the media pitch.

The one-year appointment is the first major win for New Media Edge since being acquired by Edge Marketing, and confirms New Media Edge as one of the most innovative digital agencies in Thailand.

Pittayaporn Chumroom, GM of New Media Edge Thailand, said key to the win was New Media Edge’s ability to combine innovative media strategies with pioneering technological solutions.  “Our response demonstrated a clear understanding of traditional and non-traditional online media in Thailand, backed up with analytical tools which allow us to target the consumer and optimize campaigns across multiple websites.  In the end, it was about getting more value for each baht spent”.


About New Media Edge (www.newmedia-edge.com)
New Media Edge was acquired by Edge Marketing, SEA’s leading privately-owned CRM agency, in February 2009.  New Media Edge was formerly part of the DMS group of companies.

For further information contact Pittayaporn Chumroom (pittayaporn.c@newmedia-edge.com).