(HO CHI MINH CITY, January 1, 2008)—New Media, a leading digital agency in S.E. Asia, today announced the appointment of Sarika Tulsyan as the new Managing Director for its Vietnam operations.

Ms. Tulsyan expands New Media’s strengths following her successful role as Business Director of New Media in Vietnam. Prior to coming to Vietnam, Ms. Tulsyan exhibited her expertise in Direct Marketing, CRM and Loyalty Marketing with Rapp Collins in Mumbai, India. During her time as Business Director she won many global clients for New Media including Coca Cola, Sony Ericsson, Ford Motors, Intel, HSBC among others and also local clients. New Media works in tandem with both client and agencies to help come up with strategic integrated digital plans.

On her recent appointment, Sarika commented, "I am excited to take on this new challenge. New Media's proven track record in the digital advertising industry in VN as well as other SE Asia markets coupled with continued regional growth fit well with my digital media knowledge and experience in building and growing companies."

Mr. Russell Conrad, Chief Executive Officer of New Media, said: "Vietnam is the fastest growing market in South East Asia and it is our privilege to have someone as accomplished and determined as Sarika to lead New Media here. Her dedication and commitment will help us to continue our rapid growth as Vietnam increases its digital spends."